
Take Control of Your Financial Future with
A Plan That’s Built For You
Individualized Financial Coaching for Everyone—Without Judgment, Shame, or Jargon.
Most financial advisors only want to help the rich get richer.
What happens to the majority of Americans who don’t want to become experts just to live better?
That’s why The Financial Gym exists.
Check out our Founder Shannon McLay’s story about why she left Merrill Lynch to start The Financial Gym 11 years ago.

The Financial Gym is a Female-Founded company on a mission to bridge the financial literacy gap and help 1 million people become financially free

Experience The Difference
of The Financial Gym
✓ Receive a personalized plan that’s custom-tailored just for you
✓ Have your investments handled by a professional
✓ Stop wishing for the house, farm, or first class tickets and start planning for it instead
✓ Manage the family finances without a fight
✓ Tackle debt, grow your savings and build generational wealth
✓ Break the cycle of credit card debt—plan for every wedding, trip, and bill this year
✓ Achieve your dreams, whether it’s starting a business or retiring early
✓ Gain the confidence to become your own money expert (really!)

We’re not your parent’s “finance guy”
We’re not here to push products or shame you for not knowing enough.
We’ve helped too many clients who left traditional financial companies feeling judged or overwhelmed.
Our advisors started as Financial Trainers, helping people with both the math and the mindset.
They explain things clearly, build plans for real life, and see the big picture — not just the numbers.
At The Financial Gym, we know financial guidance only works if you understand it.
And trust the person giving it.

Want to learn more about becoming a member?
We take a personalized approach to matching you with the right Financial Trainer—
Someone who understands your unique goals and can best set you up for lifelong success.
In an industry quickly being overrun by AI “support,” we care about the quality of our Financial Trainers above all else.
Real support. Real experts. Real results.
Just $125/month.
Your goals go beyond a budget.
So does our approach.
Save Money
We’ll help you build a budget that covers everything from groceries to dream vacations — and spot the overspending most people miss.
We want you to have more room for more of what you love.
Pay Down Debt
Leave your guilt and shame at the door.
Your Financial Trainer will help you make a strategic and achievable plan to pay it off while staying focused on your goals.
Change Your Mindset
Your Trainer will help you break cycles like impulsive spending, anxiety about never having enough, and just feeling overwhelmed.
Secure Your Financial Future
Whether you’re dreaming of…
Quitting your job
Planning a major life change
Building generational wealth
…or just stop living paycheck to paycheck — your future deserves a solid foundation.
We’ll help you map out your long-term goals, build healthy habits, and make sure your money is moving in the right direction.

Why our clients love working with The Financial Gym
